A diagnosis is so much more than a word. It's a lifestyle. It's a constant. It's a priority. And that often means that it becomes the cause we are most motivated to serve, which leads to fundraising for treatments, research, and cures. Sometimes, people feel uncomfortable doing fundraisers, because they don't like asking for money or they feel it's inappropriate somehow. But fundraisers are about more than money. Great fundraising mobilizes people and raises as much awareness as it does money.