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If you've been online in the last few weeks, odds are you have heard about the ALS Ice Bucket Challenge. This terrific awareness campaign has gone viral online, inspiring people from all over to help raise awareness and funds for the ALS Association. The gist is that if someone challenges you, you have 24 hours to either make an ice bucket video yourself or donate $100 to the ALS Association. From July 29 to August 20, 2014, the ALS Association received $31.5 million dollars in donations, compared with $1.9 million over the same time last year! What a difference social media makes!
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